Gen U – Generation Unretired – Humanizes The Workplace
Wednesday, January 13th, 2010
There has been a lot of discussion lately about the “unretired” – seniors who are returning to the workforce in droves for economic or personal reasons. I call this formidable group “Gen U™” because they represent an astounding number of people who have a completely different mindset from that of prior retired generations. Thankfully, smart companies are beginning to embrace their value, wisdom and experience.
In fact, even those who had plans to retire will not. A recent study by the AARP revealed that eight out of 10 of the 80 million Baby Boomers will work part- or full-time rather than retire. Those 64 million “unretiring” Americans will constitute the biggest demographic shift in the American workforce since Baby Boomers emerged.
The reasons Americans are returning to work in record numbers include, first and foremost, economic demands triggered by the deepest postwar recession, but also such factors as boredom, wanting more camaraderie, mental stimulation or a sense of purpose. Gen U laid the foundation for the high technology revolution and challenged the status quo of business in the 1960s. Now, they are challenging what we traditionally knew as “retirement” — to the benefit of progressive organizations.







