New Brain Research Provides a Wealth of Insights for Leaders and Managers
Thursday, November 6th, 2008
I have long considered myself a student of brain sciences. I am fascinated by how we store information and learn, how emotion plays a role in imprinting and decision making, why behavior change is so difficult …anything that might eventually permit me a greater degree of mastery over that big, grey walnut-shaped mass between my ears. For those with similar curiosity, it’s a great time to be participating in the business of business. There have been more discoveries about how the brain works over the past 5 years than perhaps the last 150 combined…and more is coming out every day.
Okay, you might ask. So what? While knowledge for its own sake is nice, why is brain science so important? And why now? I’m a pragmatist and tactician by nature. It’s the applicability and bottom-line implications of new information that ultimately determine its value to business. So from my perspective, here are a few new insights from brain research that every leader and manager should be aware of.

